Head of MSME Marketing - Bussan Auto Finance (Makassar, Sulawesi Selatan)

Join Bussan Auto Finance as our Head of MSME Marketing in Makassar, Sulawesi Selatan and lead our mission to expand financial solutions for Micro, Small, and Medium Enterprises (MSMEs). In this strategic role, you will drive corporate client acquisition and retention through innovative marketing strategies. Leveraging your expertise in MSME marketing, you will develop and implement campaigns that resonate with our target audience, fostering long-term relationships and growth. This opportunity is perfect for a seasoned professional looking to make a significant impact in the financial sector.

At Bussan Auto Finance, we are committed to providing accessible and tailored financial solutions to MSMEs. Our team is dedicated to supporting the growth and success of these businesses, and we are looking for a dynamic leader to join us. In this role, you will work closely with cross-functional teams to ensure our marketing efforts align with our business objectives. You will have the chance to work in a vibrant city with a rich cultural heritage, contributing to our mission of financial inclusion.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to acquire and retain corporate clients in the MSME sector.
• Analyze market trends and customer insights to inform marketing campaigns.
• Collaborate with sales, product, and operations teams to align marketing efforts with business goals.
• Create and manage budgets for marketing initiatives, ensuring cost-effective and impactful campaigns.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing efforts.
• Leverage digital marketing tools such as Google Analytics, CRM systems, and social media platforms to drive engagement.
• Attend industry conferences and networking events to stay updated on trends and best practices.
• Provide leadership and mentorship to the marketing team, fostering a culture of innovation and excellence.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in MSME marketing, with a proven track record of successful corporate client acquisition.
• Strong understanding of financial services and the MSME sector.
• Proficient in using marketing software such as HubSpot, Mailchimp, and Adobe Creative Suite.
• Certification in digital marketing or a related field is a plus.
• Excellent communication and interpersonal skills to build and maintain client relationships.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Fluency in both English and Indonesian languages.

🛠️ Keahlian

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